Utumiki wa Telegalamu

Telegalamu itayamba kuwonekera koyamba mu 2013, zinali ngati malo ena onse ochezera: odzazidwa ndi ma selfies, ziweto, ndi zithunzi za chakudya.

Kusintha kwa uthengawo kuchokera pa pulogalamu yosavuta yogawira ochezera mpaka njira yotsatsa yonse kwatsala pang'ono kumaliza.

Ingoyang'anani zina mwazatsopano kwambiri papulatifomu! Chaka chatha chokha, Telegalamu yatulutsa zida zingapo zatsopano zamabizinesi, kuphatikiza ma Channel, Magulu, ndi njira zatsopano zochitira bizinesi kuchokera ku ma Telegalamu, ndi kanema watsopano wa kanema, Telegalamu.

Kaya mumagwira ntchito ku eCommerce, maphunziro, kapena atolankhani komanso kufalitsa, zimathandiza kuti mukhale ndi Telegraph. Koma ngati mukufunadi kupita patsogolo, muyenera kudziwa nsanja (ndi omvera anu) mkati ndi kunja, kuphatikiza mtundu wazomwe zimamveka bwino, momwe mungapangire njira yapa Telegraph, ndi momwe mungayang'anire mayendedwe anu ndi ma KPIs.

Ndipamene bukhuli likubweramo. Mitu yotsatira, tikuyenderani:

Zikhazikitso za njira yotsatsa bwino ya uthengawo
Malangizo amomwe mungapangire mbiri yabwino ya Telegalamu
Kuthamangitsa Telegalamu yanu yoyamba kumakopa kutsatsa
Kulowa ndi kutuluka kwa ma Telegraph analytics
Malangizo a momwe mungagwiritsire ntchito njira ya Telegalamu pa bizinesi
Ndipo mochuluka kwambiri!

Koma choyamba, tiyeni tiwone chifukwa chake Utumiki wa uthengawo imathandiza kwambiri mabizinesi a eCommerce makamaka.

Chifukwa Chake Malonda a Telegalamu Ndiye Chinsinsi cha Kupambana pa Zamalonda
Tonsefe tikudziwa momwe uthengawo ulili wabwino pogawana zithunzi ndi makanema ndi anzathu komanso abale, komanso ndi njira yabwino kwambiri yotsatsira pa eCommerce. Koma chifukwa chiyani?

Chifukwa chodziwikiratu ndi mtundu wa Telegalamu. Chifukwa cha uthengawo, uthengawo umakhala ndi mwayi wambiri wamabizinesi apa eCommerce omwe akuwoneka kuti akuwonetsa malonda awo. Kaya kudzera pazithunzi, makanema, kapena njira zapa Telegraph, mamiliyoni amabizinesi aphunzira kuti kupanga njira pa Instagram kumatha kuyamika kwambiri kutsatsa kwawo kwamalonda.

Kutsatsa uthengawo

Palinso zowona kuti ogwiritsa ntchito Telegalamu amatanganidwa kwambiri kuposa omwe amagwiritsa ntchito media. Ndipo ngakhale zochitika zikuwoneka kuti zikuwonetsa kuti kutenga nawo mbali pa Telegalamu ikutsika (zomwe tikambirana m'machaputala otsatirawa), nsanjayi ikupangabe mitengo yayikulu yamabizinesi poyerekeza ndi ma media ena.

Koma ogwiritsa ntchito Telegalamu samangodzipereka chabe - amakhalanso ogulitsa pa intaneti. Malinga ndi kafukufuku waposachedwa, 72% ya ogwiritsa ntchito Telegalamu akuti akupanga chisankho atawona ntchito ku Telegalamu, omwe magulu odziwika kwambiri ndi Forex, Crypto, ndi mabizinesi ena.

Kutsatsa uthengawo

Malingaliro ogula awa amapangitsa ogwiritsa ntchito Telegalamu kukhala omvera abwino chifukwa ali ndi zolinga zapamwamba komanso osintha mwachangu.

Chifukwa china chomwe Telegalamu ndiyabwino kwambiri pa eCommerce ikukhudzana ndi nsanja palokha. Monga tafotokozera m'mutu wapitawu, Telegalamu posachedwapa yatulutsa njira zatsopano zamabizinesi ndipo pali zambiri zomwe zikubwera! Kaya kudzera mumaulalo a ma Telegalamu kapena ma Telegalamu, posachedwa zambiri pazogula pa intaneti ziyamba (ndi kutha) pa Telegalamu.

Kugulitsa Uthengawo Wopambana

Zonsezi zanenedwa, kungakhale kulakwitsa kuganiza kuti chifukwa choti simugulitsa ntchito za eCommerce, bizinesi yanu siili pa Telegalamu!
Kupatula kuthekera kwake kosuntha zinthu, Telegalamu ndi malo osangalatsa kwambiri kwa mabizinesi kuti apange chidziwitso cha mtundu wa intaneti ndikulumikizana ndi omvera atsopano (ndi makasitomala).

Zachidziwikire, ngati mukufuna kupanga njira yothandizira Telegalamu yomwe imakhudzanso omvera anu, muyenera kumvetsetsa momwe algorithm imagwirira ntchito - zomwe tidzakambirana motsatira.

Wolemba uthengawo waulere

Konzani sabata la zolemba uthengawo mumphindi 20 ndi wokonza uthengawo waulere Pambuyo pake!

Algorithm ya uthengawo

Telegalamu italengeza koyamba mu 2017 kuti akusintha zomwe zidachitika pakadali pano ndikuwunika, anthu ambiri adayankha mosasangalala ... Ndipo sizinasinthe kwenikweni kuyambira pamenepo.

Telegalamu ikamayamba kutchuka, zidakhala zovuta kutsatira zomwe onse amagawa. M'malo mwake, malinga ndi Telegalamu, anthu adasowa pafupifupi 70% yazakudya zawo malinga ndi nthawi.

Poganizira izi, Telegalamu idapanga ma algorithm omwe adakonzeranso chakudya cha anthu kuti athe kuwona zambiri zomwe zinali zofunikira kwa iwo.

Pomwe chakudya chotsatira nthawi chimafunikira kungoganiza chabe (zonse zomwe mukuyenera kuda nkhawa ndikulemba pomwe omvera anu ali otanganidwa), chakudya chokhazikika pa algorithm chitha kusunthidwa ndi zinthu zingapo - monga kuchuluka kwa positi kapena kuti anthu amakhala nthawi yayitali bwanji akuwona zolemba zanu.

Ntchito za uthengawo ndi Salvanik

Popeza Telegalamu imasinthiratu magwiridwe antchito kuti ikuthandizireni kugwiritsa ntchito ogwiritsa ntchito ndikuyika patsogolo pazinthu zina, zingakhale zovuta kudziwa momwe mungakonzekerere zolemba zanu kuti muchite nawo chidwi kwambiri komanso kuti mufikire.

Chaka chatha, Telegalamu idasindikizidwadi momwe ma algorithm amagwirira ntchito, kuphatikizapo zomwe zimatsimikizira momwe positi yanu izigwirira ntchito mu njira za Telegalamu (ndi anthu angati omwe adzaziwone!). Apa ali pansipa, adasankhidwa potengera kufunikira:

chidwi
Uku ndi Telegalamu yolosera zamomwe mungasamalire positi.

Pamene akuganiza kuti "mudzayendera" positi, ndipamene zimawonekera pazakudya zanu. Izi zatengera "machitidwe akale pazinthu zofananira komanso mawonekedwe am'makina osanthula zomwe zili mu positiyi," malinga ndi Telegraph.

Ganizirani izi zikamayendera tsamba la Telegalamu: mukangoyendera tsamba limodzi, njira yanu yonse yofufuzira ili ndi zolemba zambiri. Ndipo ngati wina pazakudya zanu atumizanso zolemba, Telegalamu iganiza kuti inunso mudzayendera.

Uthengawo Malonda aligorivimu

Kusunga nthawi
Kodi chithunzi kapena kanema adatumizidwa kalekale bwanji? Ma algorithm atsopano adzaika patsogolo posachedwa, chifukwa chake mwachiyembekezo muwona zolemba zochepa sabata yatha.

Ngakhale kuti chakudya sichikubwerera munthawi yake mwa njira iliyonse, Telegalamu ikuyamba kusamala kwambiri za zomwe mudzatumize, m'malo mongotenga zomwe zili pamwambowo.

Izi zidatsimikiziridwa mu 2017 pomwe Telegalamu idalonjeza kupanga njira.

Utumiki wogwira mtima

ubwenzi
Zotsatira zake, mabizinesi amafunika kudziwa nthawi yomwe omvera awo amakhala akugwira ntchito kwambiri pa Telegalamu, kuti athe kukonza zolemba zawo kuti ziwonekere nthawi imeneyo.

Mukudziwa bwanji maakaunti omwe amapezeka pazakudya zanu? Ngati mumakonda kuyankhapo pazithunzi za winawake kapena mumaikidwa nawo pazithunzi nawo, izi zimawonetsa ku Telegalamu kuti zimatha kukhala munthawi yanu ya "Telegalamu Channel". Zotsatira zake, mutha kuwona zambiri zomwe amalemba (komanso mosemphanitsa!).

Iyi ndi nkhani yabwino kwa mabizinesi chifukwa imawapatsa mwayi wokhala pamwamba-pamalingaliro. Ingofunsani Mamembala anu kuti agawane zolemba zanu ndikuwonetsetsa kuti mukukweza zolemba zanu pa Telegalamu kuti mupeze mamembala ambiri atsopano.

Utumiki wotsatsa uthengawo

Ntchito ina ya Telegalamu ndi "Advertisemnet" yomwe imakhudza kusintha kwa uthengawo:
Kodi mumatsatsa kangati pa Telegalamu? Ngati mumagwiritsa ntchito pafupipafupi, chakudya chanu chimawoneka "mwatsatanetsatane" popeza Telegalamu ikuyesera "kukuwonetsani zabwino zomwe mudapitako."

Ngati mungayang'ane pulogalamu ya Telegalamu pafupipafupi, ndiye kuti chakudya chanu chidzasankhidwa kwambiri ku zomwe uthengawo ukuganiza kuti mungakonde, m'malo motsatira nthawi.

Ndi anthu angati omwe ajowina njira yanu? Ngati mamembala ambiri alowa nawo njira yanu ya Telegalamu, ndiye kuti Telegalamu ili ndi njira zina zomwe mungasankhe, chifukwa mwina simudzawona zolemba zonse muakaunti iliyonse.

Gulani mamembala a Telegalamu

Ngati mugula mamembala a Telegalamu pachiteshi chanu, muwona zotsatira zina kuchokera pa njira yanu ya Telegalamu, ndiye Telegalamu iwonetsanso njira yanu pakusaka kosaka.

Mukangokhala ndi bajeti yochepa pa Telegalamu tsiku lililonse, ndiye kuti mupeza mfundo zazikuluzikulu kuchokera pa algorithm.

Zosintha za uthengawo

Umu ndi momwe ntchito ya Telegalamu imagwirira ntchito mu 2020 Zinthu Zoyenera Kudziwa Zokhudza ntchito ya Telegalamu
Chilichonse Chimene Muyenera Kudziwa Zokhudza Utumiki Watsopano wa Telegalamu.

kuzindikira Zolinga Zanu ndi Zolinga
Tsopano popeza tafotokoza momwe ntchito ya Telegalamu imagwirira ntchito, tiyeni tikambirane momwe tingakhalire zolinga ndi zolinga zanu pakutsatsa uthengawo.

Zachidziwikire, njira yoyamba yodziwira zolinga zanu pa Telegalamu ndikumvetsetsa tanthauzo la "kupambana" kwa inu.

Telegalamu Kutsatsa Zolinga Mwachitsanzo ndi Masokosi Osangalala
Kodi mukugwiritsa ntchito Telegalamu kuti mudziwe zambiri za mtundu wanu ndikufikira makasitomala anu abwino? Kuwonetsa zogulitsa zanu ndi ntchito zanu? Kukula gulu lodzipereka? Kuchulukitsa kukhulupirika?

Kodi mugwiritsa ntchito Telegalamu ngati chida chothandizira makasitomala? Kodi mungadalire kuti muphunzitse mamembala anu a Telegalamu zamabizinesi anu kapena malonda anu?

Pali zotheka zambiri mukafuna kugwiritsa ntchito Telegalamu kuti mukwaniritse zolinga zanu komanso momwe mumazigwiritsira ntchito pamapeto pake zili kwa inu. Ingokumbukirani kuti zolinga zomwe mumakhazikitsa zimakhudza kwambiri ma metric omwe mumagwiritsa ntchito kutsata kupambana kwanu pa Telegalamu.

Ngati mukugwiritsa ntchito Telegalamu kuti mupange njira yayikulu, mumayang'ana kwambiri pazinthu zofananira, monga kuwonera positi, olumikizana nawo, ndi magawo.

Ngati mukuvutika kusankha zolinga za akaunti yanu, zingakuthandizeni kuganizira mafunso otsatirawa:

Chifukwa chiyani mukugwiritsa ntchito Telegalamu?
Kodi Telegalamu ingakuthandizeni bwanji kukwaniritsa zolinga zanu zotsatsa?
Nthawi yochuluka bwanji kapena bajeti yomwe mungapereke ku Telegalamu?
Kodi Telegalamu imakupatsirani chiyani china chosiyana ndi nsanja zina?

Kupeza Omvera Anga Omvera

Mukazindikira chifukwa chomwe mukugwiritsira ntchito Telegalamu, muyenera kuganizira za omwe mukufuna kuwunikira.

Ngati mukudziwa kale kuti kasitomala wanu wabwino ndi ndani, njira yabwino ndiyotengera mbiri ya kasitomalayo ndikuwonjezera ku Telegalamu.

Uthengawo womwe ukulozera kafukufuku

Kodi amachita nawo zinthu ziti? Kodi amagwiritsa ntchito ma hashtag ati? Ndi gawo liti lomwe amakhala? Kuyankha mafunso awa ndi njira yabwino yotsimikizira kuti mukumenya omvera anu pa Telegalamu.

Ngati mukukumanabe ndi vuto, njira ina ndikufufuza omwe mukupikisana nawo. Pitani pagulu la omwe akupikisana nawo ndikudina "Mamembala" Awo Mutha kuwona mndandanda wonse wa omwe adalumikizana nawo. (Chidziwitso: sitikulangiza kungowerenga mndandandawu ndikutsatira lirilonse. M'malo mwake, gwiritsani ntchito izi kuti mupange njira yowakopa chidwi chawo).

Muthanso kugwiritsa ntchito njirayi kuti muwone zomwe ma hashtag omwe akupikisana nawo akugwiritsa ntchito. Kuwonera uthengawo ndi imodzi mwanjira zabwino kwambiri zofikira omvera pa Telegalamu, makamaka tsopano kuti mutha kulowa nawo njira ya Telegalamu monga momwe mungagwiritsire ntchito ogwiritsa ntchito ena.

Matelefoni a Hashtags

Mukasanthula ma hashtag oyenera, yesetsani kupita patali momwe mungathere. Pali mwayi wabwino kuti mupeze ma hashtag a ultra-niche omwe ali ndi zochitika kuchokera kwa omvera anu.

Yendetsani Kafukufuku Wanu Wokha

Poganizira zolinga zanu ndi omvera anu, gawo lotsatira ndikuwona bwino njira yanu ya Telegalamu pochita Telegalamu.

Mukamachita izi, mukuyang'ana pazonse zomwe mwachita papulatifomu mpaka pano, kuzisanthula, kenako ndikusankha ngati zikugulitsabe zosowa za bizinesi yanu.

Gawo lirilonse la njira yanu ya Telegalamu liyenera kumverera mwadala, kuphatikiza chithunzi cha kanema, mbiri, chakudya, mawu omasulira, ma hashtag, ndi zina zambiri.

Ngakhale maakaunti omwe mukutsatira pano amakhala gawo la mtundu wanu pa Telegalamu. Kodi mumawapeza olimbikitsa? Kodi zikugwirizana ndi bizinesi yanu? Kapena kodi ndizosasintha komanso zosalumikizidwa?

Kumbukirani kusunga zolinga zanu mukamawunika akaunti yanu kuti muwonetsetse kuti zisankho zonse zomwe mungapange zimakusunthirani pafupi!

Mukamaliza njira yanu ya Telegalamu, muyenera kukhala:

Kutanthauzira zolinga ndi zolinga zamabizinesi anu a Telegalamu
Kumvetsetsa bwino chizindikiro chanu ndi mawu anu
Zolimbitsa zokhutira zanu
Anayesa momwe mukuchitira pakadali pano
Sinthani njira yanu ya hashtag

Kukhazikitsa Telegalamu Yanu Bizinesi

Ndi funso lomwe limabukabe nthawi ndi nthawi: "Ndiyenera kusinthana ndi njira yachuma ya Telegalamu."
Telegalamu posachedwa idapatsa mabizinesi zifukwa zina zazikuluzikulu zosinthira njira yazamalonda, yomwe ndi mwayi wowonjezera maulalo ku njira za Telegalamu, uthengawo wa Telegalamu, komanso kusindikiza kwa okhawo ku Telegalamu.

Chowonadi ndichakuti lero, monga bizinesi pa Telegalamu yokhala ndi zolinga zomveka zotsatsa, zabwino zomwe zimabwera chifukwa chogwiritsa ntchito njira zamabizinesi ndizosatsutsika.