Nhengo YeTeregiramu
17/05/2020Kushambadzira kweTeregiramu [Mahara Uye Dzakanakisa Nzira]
22/05/2020Teregiramu payakatanga kupinda muchiitiko kumashure muna2013, yaive yakangoita seimwe chikuva pasocial network: yakazadzwa neselfies, zvipfuyo, uye mifananidzo yechikafu.
Shanduko yeTeregiramu kubva pane yakapusa chat kugovana app kuenda kune yakazara-pane yekushambadzira chiteshi yave kuda kukwana.
Ingotarisa zvimwe zvezvinhu zvitsva zvepuratifomu! Mugore rapfuura chete, Teregiramu yakaburitsa hunyowani hwechishandiso chitsva chemabhizinesi, kusanganisira maChannel epamberi, Mapoka, uye nzira nyowani dzekuita bhizinesi kubva kuTeregiramu chiteshi, uye itsva yakamira yemavhidhiyo chikuva, Teregiramu kufona.
Kunyangwe iwe uchishanda muCommerce, dzidzo, kana midhiya uye kutsikisa, zvinobatsira kubhadhara kuvapo paTeregiramu. Asi kana iwe uchinyatsoda kuenda kumberi, iwe unofanirwa kuziva chikuva (uye vateereri vako) mukati nekunze, kusanganisira kuti ndezvipi zvemukati zvinonzwika zvakanyanya, maitiro ekuvaka Telegraph chiteshi zano, uye maitiro ekuteedzera ako metric uye KPIs.
Ndipo panouya uyu mutungamiri. Muzvitsauko zvinotevera, tichakufambisa kuburikidza:
Izvo zvakakosha zveyakakomberedzwa Telegraph kushambadzira zano
Matipi ekuti ugadzire sei inoshanda Teregiramu profil
Kumhanya yako yekutanga Teregiramu kukurudzira kushambadzira mushambadziro
Iyo ins uye kubuda kweTeregiramu yako analytics
Matipi ekuti ungashandise sei Teregiramu chiteshi kune bhizinesi
Uye nezvimwe zvakawanda!
Asi kutanga, ngatitarisei nei Teregiramu basa inoshanda zvakanyanya kune eCommerce mabhizinesi kunyanya.
Nei Teregiramu Kushambadzira iri Kiyi kune E-commerce Kubudirira
Isu tese tinoziva kuti yakakura sei Teregiramu yekugovana mafoto uye mavhidhiyo neshamwari dzedu uye mhuri, asi zvakare iri chiteshi chinoshamisa cheCommerce kushambadzira. Asi nei?
Zvakanaka, chikonzero chiri pachena chimiro cheTeregiramu. Nekuda kwehunhu hweTeregiramu, Teregiramu inobata mikana mikuru yemabhizinesi eCommerce anotarisa kuratidza zvigadzirwa zvavo. Kunyangwe kuburikidza neakajairwa mapikicha, mavhidhiyo, kana Teregiramu chiteshi, mamirioni emabhizinesi akadzidza kuti kuvaka chiteshi pa Instagram kunogona zvakanyanya kurumbidza kwavo kwekutengesa kushambadzira.
Teregiramu Kushambadzira
Kune zvekare chokwadi chekuti vashandisi veTeregiramu vari kubatikana kupfuura wepakati pasocial media mushandisi. Uye nepo zvimiro zvichiita senge zvinoratidza kuti kubatanidzwa kweTeregiramu kuri kudonha (chimwe chinhu chatichange tichikurukura muzvitsauko zvinotevera), chikuva ichi chiri kuburitsa mwero wepamusoro wekubatana kwemabhizimusi uchienzaniswa nemamwe mamidhiya enharaunda.
Asi vashandisi veTeregiramu vanopfuura kungozvibatisa - ivo vanowanzo kuve vatengi vepamhepo. Zvinoenderana neongororo ichangoburwa, 72% yevashandisi veTeregiramu vanotaura vachiita sarudzo yekutenga mushure mekuona sevhisi paTeregiramu, nemapato anozivikanwa ari Forex, Crypto, uye rimwe bhizinesi.
Teregiramu Inokurudzira
Iyi mindset yekutenga inoita kuti vashandisi veTeregiramu vateereri vakakwana nekuti vane chinangwa chakasimba uye vanokasira kutendeuka.
Chimwe chikonzero Teregiramu yakanyanya kunaka kune eCommerce ine chekuita nechikuva chaicho. Sezvatakataura muchitsauko chakapfuura, Teregiramu ichangobva kuburitsa tani yemabhizimusi matsva emabhizimisi uye pane zvimwe zviri kuuya! Kunyangwe kuburikidza nehukama muTeregiramu chiteshi kana Teregiramu zvinyorwa, munguva pfupi yakaringana yakawanda yezvedu online yekutenga zviitiko zvinotanga (uye kupera) paTeregiramu.
Yakabudirira Teregiramu Kushambadzira
Zvese izvi zvataurwa, chingave chikanganiso kufunga kuti nekuda kwekuti hautenge kutengesa eCommerce services, bhizinesi rako harisi reTeregiramu!
Kunze kwesimba rayo rakasarudzika rekufambisa zvigadzirwa, Teregiramu inzvimbo inoshamisa yemabhizinesi kuvaka ruzivo rwechiratidzo uye kubatana nevateereri vatsva (uye vangangove vatengi).
Ehezve, kana iwe uchida kuvaka chirongwa cheTeregiramu chebasa chinonyatso kuenderana neako vateereri vateereri, iwe kutanga unofanirwa kunzwisisa mashandiro anoita Teregiramu algorithm - chimwe chinhu chatichazenge tichikurukura zvinotevera.
Yemahara Teregiramu scheduler
Ronga vhiki reTeregiramu zvinyorwa mukati memaminetsi makumi maviri neRapashure yemahara Teregiramu scheduler!
Iyo Teregiramu Algorithm
Teregiramu payakatanga kuzivisa muna2017 kuti vari kutsiva chronological feed nealgorithm, vanhu vazhinji vakapindura neasina-kupfuura-mufaro maitiro ... Uye hazvina zvakawanda zvachinja kubva ipapo.
Sezvo Teregiramu payakakura mukuzivikanwa, zvakave zvakaoma kuenderana nezvose zvakagovaniswa. Muchokwadi, sekureva kweTeregiramu, vanhu vakapotsa avhareji ye70% yezvipfuyo zvavo pazvaiitika.
Tichifunga nezve izvi, Teregiramu yakagadzira algorithm iyo yakarongedza zvakare vanhu mafidi kuitira kuti vangoona zvionekwe zvirimo zvinoenderana navo.
Ipo chikafu chekuverenga nguva chichida kushoma-ku-kusafungidzira (zvese zvaunofanirwa kunetseka nezvazvo kutumira kana vateereri vako vachinyanya kushanda), algorithm-based feeds inogona kukanganiswa netoni yezvakasiyana zvinhu - senge kubatanidzwa kwakawanda sei posvo inowana kana kuti vanhu vanopedza nguva yakareba sei vachitarisa zvawatumira.
Teregiramu masevhisi naSalvanik
Sezvo Teregiramu iri kugara ichivandudza iyo algorithm yekuvandudza mushandisi-ruzivo uye kuisa pamberi mamwe marudzi ezvinyorwa, zvinogona kuve zvakaoma kuziva maitiro ekugadzirisa ako mapositi kuti uwane kubatanidzwa kukuru uye kusvika zvinogoneka.
Gore rakapera, Teregiramu yakaramba ichinyora pamusoro pekuti materegiramu eTeregiramu anoshanda sei, kusanganisira zvinhu zvinoona mashandisiro anoita positi yako mumatanho eTeregiramu (uye kuti vanhu vangani vachazviona!). Pano pane pazasi, akaiswa maererano nekukosha:
mubereko
Uku Teregiramu inofanotaura kuti uchaita hanya zvakadii nezve posvo.
Kunyanya pavanofunga kuti iwe ucha "shanyira" iyo posvo, iyo yepamusoro inoonekwa mune yako feed. Izvi zvinoenderana ne "maitiro ekare pane zvakafanana zvemukati uye zvingangoita muchina wekutarisa uchiongorora zvirimo zvemukati," maererano neTeregiramu
Funga nezve uyu anoshanyira Teregiramu chiteshi posvo: kana iwe ukashanyira imwe posvo, yako yese yekuongorora chiteshi izere nezvakatumirwa. Uye kana mumwe munhu mune zvako zvekudya akatumira posvo futi, Teregiramu iri kufungidzira kuti iwe unoshanyira izvo zvakare.
Teregiramu Kushambadzira Algorithm
Timeliness
Yakareba sei chinyorwa kana vhidhiyo yakatumirwa? Iyo itsva Teregiramu algorithm ichaisa pamberi izvo zvichangoburwa, saka iwe unotarisira kuona mashoma mashure kubva kweinopfuura vhiki rapfuura.
Ipo chikafu chisiri kudzoka mukuverengwa neimwe nzira, Teregiramu iri kutanga kutarisira zvimwe zvakawanda nezve kana iwe uchiposita, pane kungoita zvemukati kana kubatirana pane iyo posvo.
Izvi zvakasimbiswa mu2017 apo Teregiramu yakavimbisa kugadzira chiteshi.
Teregiramu inoshanda sevhisi
ukama
Nekuda kweizvozvo, mabhizinesi anozofanira kuve nekuziva zvakanyanya kana vateereri vavo vachinyanya kushanda paTeregiramu, kuti vagone kukwidziridzira zvavo kuti zvioneke panguva iyoyo.
Iwe unoziva sei maakaunzi ayo anowoneka pane chako chikafu? Kana iwe uchigara uchitaura pamifananidzo yemumwe munhu kana iwe ukamakwa mumifananidzo navo, izvi zvinoratidza kune Teregiramu kuti vanowira mukugona kwako "Teregiramu chiteshi kugadzira". Nekuda kweizvozvo, iwe ungangoona zvimwe zvemukati zvavanotumira (uye zvinopesana!).
Idzi inhau huru dzemabhizinesi nekuti dzinovapa nzira yekugara pamusoro-pe-pfungwa. Ingo bvunza maNhengo ako kuti agovane zvawatumira uye uve nechokwadi chekuti unogonesa ako eTeregiramu mapositi kuti uwane nhengo nyowani nyowani sezvinobvira.
Teregiramu kushambadzira sevhisi
Imwe sevhisi yeTeregiramu ndeye "Advertisemnet" iyo inokanganisa iyo Telegraph algorithm:
Iwe unoshambadzira kangani paTeregiramu? Kana uri munhu anogara achishandisa, chikafu chako chinotaridzika kunge "chronological" sezvo Teregiramu ichiedza "kukuratidza zvakanakisa zvinyorwa kubva pawakashanya kwekupedzisira."
Kana iwe ukatarisa iyo Teregiramu app zvisingaite kazhinji, ipapo chikafu chako chinogadziriswa zvakanyanya kune izvo Teregiramu yaunofunga kuti yaunoda iwe, panzvimbo pekuverenga nguva.
Vangani vanhu vanobatana neako chiteshi? Kana nhengo zhinji dzikabatana neteregiramu yako chiteshi, ipapo Teregiramu ine zvimwe zvingasarudzwe zvekusarudza kubva, saka pamwe hauzoone zvese zvinyorwa kubva kuaccount yese.
Tenga nhengo dzeTeregiramu
Kana iwe ukatenga nhengo dzeTeregiramu yechiteshi chako, uchaona zvimwe mhedzisiro kubva kune yako Teregiramu chiteshi, ipapo Teregiramu icharatidza zvimwe chiteshi chako pakutsvaga algorithm.
Kana iwe uchingoshandisa bhajeti shoma paTeregiramu zuva rega rega, saka iwe unenge uchingowana izvo zvakakosha kubva kualgorithm.
Teregiramu yebasa inogadziridza
Aya ndiwo Mashandiro eTeregiramu anoshanda mu2020 Zvinhu Zvekuziva Nezve iyo Teregiramu sevhisi
Zvese zvaunoda Kuti Uzive Nezve Itsva Teregiramu sevhisi.
kuzivisa Zvinangwa Zvako nezvinangwa
Zvino zvatave kufukidza mashandiro eTeregiramu, ngatitaurei nezve maitirwo ezvekutengesa Teregiramu nezvinangwa.
Ehezve, nhanho yekutanga yekuona zvinangwa zvako nezvinangwa paTeregiramu ndeyekunyatsonzwisisa zvinoreva "kubudirira" kwauri.
Teregiramu Kushambadzira Zvinangwa Muenzaniso pamwe Anofara Masokisi
Uri kushandisa Teregiramu kuvaka chiziviso cheruzivo uye kusvika kune yakawanda yeako akakodzera vatengi? Kuratidzira zvigadzirwa zvako uye masevhisi? Kukura nharaunda inobatanidzwa? Kuwedzera brand kuvimbika?
Iwe unoshandisa Teregiramu sechishandiso chevatengi sevhisi? Iwe uchavimba nazvo kuti udzidzise yako Teregiramu chiteshi nhengo nezve rako bhizinesi kana indasitiri?
Pane mikana yakawanda kana zvasvika pakushandisa Teregiramu kuzadzisa zvinangwa zvebhizinesi rako uye nemashandisiro aunozviita iwe zviri pakupedzisira kwauri. Ingo gara uchifunga kuti zvibodzwa zvaunogadza zvinokanganisa zvakanyanya metric iwe yaunoshandisa kuteedzera kubudirira kwako paTeregiramu.
Kana iwe uri kushandisa Teregiramu kuvaka chiteshi hombe, iwe unowanzo mukana wekutarisa kune ekubatanidza metric, senge post post maonero, vanobata, uye masheya.
Kana iwe uchinetseka kusarudza zvinangwa zveakaundi yako, zvinogona kubatsira kufunga mibvunzo inotevera:
Nei uri kushandisa Teregiramu?
Teregiramu ingakubatsire sei mukuzadzisa zvinangwa zvako zvekushambadzira?
Inguva yakawanda sei kana bhajeti iwe yaunogona kuita kuTeregiramu?
Teregiramu inokupa sei chimwe chinhu chakasiyana nemamwe mapuratifomu?
Kuwana Yako Target Teregiramu Vateereri
Paunenge iwe watoona chikonzero nei uri kushandisa Teregiramu, unofanirwa kufunga nezve wauri kuedza kunongedza.
Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge waita
Teregiramu inotarisa kutsvagisa
Ndeapi mhando yezvinyorwa zvavanoita nazvo? Ndeapi ma hashtag avanoshandisa? Ndedzipi nharaunda dzavari chikamu chavo? Kupindura iyi mibvunzo inzira huru yekuona kuti uri kurova vateereri vako paTeregiramu.
Kana iwe uchine dambudziko, imwe sarudzo ndeyekutsvaga vako vanokwikwidza. Enda kuboka revakwikwidzi vako wobva wadzvanya pane avo “Nhengo” Uchakwanisa kuona runyorwa rwese revashandisi vakazvibatanidza. (Cherekedza: hatikurudzire kungoita kuburikidza neichi chinyorwa uye nekutevera imwe neimwe. Asi shandisa ruzivo urwu kuvaka zano rekutora pfungwa yavo muhupenyu).
Iwe unogona zvakare kushandisa zano iri kuti uone kuti ndeapi ma hashtag ayo vakwikwidzi vako ari kushandisa. Teregiramu kutumira maonero ichiri imwe yedzakanakisa nzira dzekusvitsa vateereri paTeregiramu, kunyanya ikozvino kuti iwe ugone kujoina Teregiramu chiteshi sezvaungaita vamwe vashandisi.
Teregiramu Hashtags
Paunenge uchitsvaga akakodzera ma hashtag, edza kuenda se micro sezvinobvira. Pane mukana wakanaka wekuti iwe uwane mamwe e-ultra-niche hashtags ayo akazara nebasa kubva kune ako tarisiro vateereri.
Mhanya Yako Yega Teregiramu Kuongorora
Uine zvinangwa zvako uye vateereri mupfungwa, danho rinotevera kutora tarisiro inovaka pane yako Teregiramu chiteshi nekuita iyo Teregiramu.
Nekuita izvi, iwe unenge uchitora kutarisa kwakanyanya pane zvese zvawakaita papuratifomu kusvika parizvino, uchizviongorora, uye wozofunga kana zvichiri kushandira izvo zvinodiwa zvebhizinesi rako.
Chinhu chimwe nechimwe cheTeregiramu yako chiteshi chinofanirwa kunzwa zvine chinangwa, kusanganisira yako chiteshi pikicha, bio, chikafu, zvinyorwa, ma hashtag, nezvimwe.
Kunyangwe maakaunzi aunoteedzera parizvino anova chikamu cheshoko rako paTeregiramu. Unovaona vachikurudzira here? Dzinoenderana here nebhizinesi rako? Kana ivo vakasarudzika zvachose uye vasina kubatana?
Rangarira kuchengeta zvinangwa zvako mupfungwa iwe uchiri kuongorora account yako kuona kuti sarudzo dzese dzaunoita dzinokuswededza padyo navo!
Paunenge iwe wapedza yako Teregiramu chiteshi, iwe unofanirwa kuve ne:
Yakatsanangurwa yako Teregiramu mabhizinesi zvinangwa uye zvinangwa
Kunzwisisa kwakajeka kwekumaka kwako uye izwi
Yakagadziriswa zvemukati zvemukati zvekushongedza
Wakaongorora yako yazvino nzira yekubatana
Yakanatsa yako hashtag zano
Kugadzirisa Yako Teregiramu Bhizinesi chiteshi
Ndiwo mubvunzo uchiri kubuda nguva nenguva: "Ndinofanira kuchinjira kuchiteshi cheTeregiramu bhizinesi."
Teregiramu nguva pfupi yadarika yakapa mabhizinesi zvimwe zvikonzero zvihombe zvekushandura kuita chiteshi chebhizinesi, iko kugona kuwedzera zvinongedzo kumatanho eTeregiramu, masevhisi eTeregiramu, uye kushambadzira kwega kuTeregiramu.
Icho chokwadi ndechekuti nhasi, sebhizinesi paTeregiramu ine zvibodzwa zvakajeka zvekushambadzira, mabhenefiti anouya kubva mukuchinjira kune bhizinesi chiteshi haarambike.
3 Comments
Mashoko akanaka
Saka zvinobatsira
Kutenda kwazvo