Isevisi yocingo

Ngenkathi iTelegram iqala ukuvela endaweni yesehlakalo emuva ngo-2013, yayifana nanoma iyiphi enye inkundla yezokuxhumana: egcwele ama-selfies, izilwane ezifuywayo nezithombe zokudla.

Ukuguqulwa kocingo kusuka kuhlelo lokusebenza olulula lokwabelana ngengxoxo kuya esiteshini esigcwele sokumaketha sekuzophela.

Bheka nje ezinye zezici ezintsha zepulatifomu! Ngonyaka odlule kuphela, iTelegram ikhiphe inqwaba yamathuluzi amasha amabhizinisi, kufaka phakathi amaChannel athuthukile, Amaqembu, nezindlela ezintsha zokwenza ibhizinisi eziteshini zeTelegram, kanye nepulatifomu entsha ezimele yodwa, ucingo lweTelegram.

Noma ngabe usebenza ku-eCommerce, kwezemfundo, noma kwabezindaba futhi uyashicilela, kuyakhokha ukwakha ubukhona kuTelegram. Kepha uma ufuna ukuya phambili, udinga ukwazi ipulatifomu (nezithameli zakho) ngaphakathi nangaphandle, kufaka phakathi ukuthi hlobo luni lokuqukethwe oluzwakala kakhulu, ukuthi ungakha kanjani isu lesiteshi seTelegram, nokuthi ungalandelela kanjani amamethrikhi akho nama-KPIs.

Yilapho lo mhlahlandlela ungena khona. Ezahlukweni ezilandelayo, sizokuhamba:

Izisekelo zamasu wokumaketha weTelegram ahlelwe kahle
Amathiphu wokuthi ungayakha kanjani iphrofayili yeTelegram esebenzayo
Ukuqalisa umkhankaso wakho wokuqala wokukhangisa weTelegram
Ukungena nokuphuma kwezibalo zakho zeTelegram
Amathiphu wokuthi ungasisebenzisa kanjani isiteshi seTelegram ngebhizinisi
Futhi okuningi kakhulu!

Kepha okokuqala, ake sibheke ukuthi kungani Insiza yocingo iphumelela kakhulu kumabhizinisi we-eCommerce ikakhulukazi.

Kungani Ukumaketha kweTelegram kuyisihluthulelo sempumelelo ye-E-commerce
Sonke siyazi ukuthi iTelegram ilunge kangakanani ngokwabelana ngezithombe namavidiyo nabangani kanye nomndeni wethu, kodwa futhi kuyisiteshi esimangazayo sokumaketha kwe-eCommerce. Kodwa kungani?

Yebo, isizathu esisobala yifomethi yeTelegram. Ngenxa yemvelo yeTelegram, iTelegram inamathuba amakhulu amabhizinisi eCommerce afuna ukukhombisa imikhiqizo yawo. Noma ngabe ngezithombe ezijwayelekile, amavidiyo, noma iziteshi zeTelegram, izigidi zamabhizinisi zifundile ukuthi ukwakha isiteshi ku-Instagram kungancoma kakhulu ukumaketha kwabo kwezebhizinisi.

Ezentengiselwano Marketing

Kukhona nokuthi abasebenzisi beTelegram bahlanganyele kakhulu kunomsebenzisi ojwayelekile wezokuxhumana. Futhi ngenkathi izitayela zibonakala zikhombisa ukuthi ukubandakanyeka kweTelegram kwehla (into esizobe sixoxa ngayo ezahlukweni ezilandelayo), ipulatifomu isakhipha amazinga aphezulu okubandakanya amabhizinisi uma kuqhathaniswa namanye ama-social media.

Kepha abasebenzisi beTelegram basebenza ngaphezu kokumane bahlanganyele - nabo bavame ukuba abathengi be-inthanethi. Ngokuya kocwaningo lwakamuva, abasebenzisi abangama-72% beTelegram babika ukwenza isinqumo sokuthenga ngemuva kokubona insizakalo kuTelegram, nezigaba ezaziwa kakhulu nge-Forex, Crypto, namanye amabhizinisi.

Ukuphakanyiswa kweTelegram

Le mindset yokuthenga yenza abasebenzisi beTelegram babe izethameli ezifanele ngoba banenhloso ephezulu futhi bayashesha ukuguqula.

Esinye isizathu sokuthi iTelegram yinhle kangako kwi-eCommerce ihlobene nepulatifomu uqobo. Njengoba sishilo esahlukweni esedlule, iTelegram isanda kwethula ithani leziteshi zebhizinisi ezintsha futhi nakanjani kuseza okuzayo! Noma ngabe ngezixhumanisi eziteshini zeTelegram noma okuthunyelwe kweTelegram, kungekudala ulwazi lwethu lokuthenga online luzoqala (futhi luphele) kuTelegram.

Ukuphumelela kweTelegram

Konke lokhu kusho, kungaba iphutha ukucabanga ukuthi ngenxa yokuthi awuthengisi izinsizakalo ze-eCommerce, ibhizinisi lakho alikho kuTelegram!
Ngaphandle kwekhono layo eliyingqayizivele lokuhambisa imikhiqizo, iTelegram iyindawo emangalisayo yamabhizinisi okwakha ukuqwashisa ngomkhiqizo futhi axhumane nezithameli ezintsha (namakhasimende angaba khona).

Vele, uma ufuna ukwakha isu lesevisi yeTelegram elihambisana ngempela nezithameli zakho ezihlosiwe, okokuqala udinga ukuqonda ukuthi i-algorithm yeTelegram isebenza kanjani - into esizobe sixoxa ngayo ngokulandelayo.

Isihleli samahhala seTelegram

Hlela isonto lokuthunyelwe kweTelegram emizuzwini engama-20 ngesheduli yamahhala yamuva yeTelegram!

I-Telegraph Algorithm

Ngenkathi iTelegram iqala ukumemezela ngo-2017 ukuthi babebuyisela okuphakelayo ngokulandelana kwesikhathi nge-algorithm, abantu abaningi baphendule ngendlela engeyona injabulo ... Futhi akukho okuningi okushintshile kusukela lapho.

Ngenkathi iTelegram ikhula ekuthandeni, kwaba nzima ukuhambisana nakho konke okuthunyelwe okwabiwayo. Eqinisweni, ngokusho kweTelegram, abantu baphuthelwe isilinganiso sama-70% wokuphakelwa kwabo ngenkathi kulandelana ngokulandelana kwesikhathi.

Ngenxa yalokhu, iTelegram yakha i-algorithm ehlela kabusha ukuphakelwa kwabantu ukuze bakwazi ukubona okuqukethwe okwakuhambisana nabo.

Ngenkathi okuphakelayo ngokulandelana kwezikhathi kudinga ukuqagela okungaqondakali (konke okufanele ukhathazeke ngakho ukuthumela lapho izethameli zakho zisebenza kakhulu), okuphakelayo okususelwa ku-algorithm kungathonywa ithani lezinto ezahlukahlukene - njengokuthi ukuzibandakanya kungakanani okuthunyelwe noma ukuthi abantu bachitha isikhathi esingakanani bebuka okuthunyelwe kwakho.

Izinsizakalo zeTelegram nguSalvanik

Njengoba iTelegram ivuselela njalo i-algorithm ukuthuthukisa ulwazi lomsebenzisi nokubeka phambili izinhlobo ezithile zokuqukethwe, kungaba nzima ukwazi ukuthi ungakwandisa kanjani okuthunyelwe kwakho ukuze uthole ukubandakanyeka okuningi nokufinyelela okusemandleni.

Ngonyaka odlule, iTelegram empeleni yaqopha phansi ukuthi i-algorithm yeTelegram isebenza kanjani, kufaka phakathi izinto ezinquma ukuthi okuthunyelwe kwakho kuzosebenza kanjani eziteshini zeTelegram (nokuthi bangaki abantu abazokubona!). Lapha ngezansi, zibalwa ngokubaluleka:

Isithakazelo
Lokhu yiTelegram ebikezela ukuthi uzokhathalela kangakanani okuthunyelwe.

Lapho becabanga ukuthi "uzovakashela" lokho okuthunyelwe, kuvela phezulu kokuphakelayo kwakho. Lokhu kusekelwe "ekuziphatheni kwangaphambilini kokuqukethwe okufanayo kanye nombono womshini onamandla wokuhlaziya okuqukethwe kwangempela kokuthunyelwe," ngokusho kweTelegram.

Cabanga ngalokhu okuvakashela okuthunyelwe kwesiteshi seTelegram: uma uvakashele okuthunyelwe okukodwa, sonke isiteshi sakho sokuhlola sigcwele okuthunyelwe. Futhi uma othile kokuphakelayo kwakho athumela okuthunyelwe naye, iTelegram izocabanga ukuthi nawe uzokuhambela lokho.

Ithelegramu Yokumaketha i-Algorithm

Isikhathi
Isithombe noma ividiyo yathunyelwa kudala kangakanani? I-algorithm entsha yeTelegram izobeka phambili okuthunyelwe kwakamuva, ngakho-ke ngethemba lokuthi uzobona okuthunyelwe okumbalwa esikhathini esingaphezu kwesonto eledlule.

Ngenkathi okuphakelayo kungabuyeli emuva ngokulandelana nganoma iyiphi indlela, iTelegram isiqala ukukhathalela okuningi mayelana nokuthi uthumela nini, esikhundleni sokuqukethwe noma ukuzibandakanya kokuthunyelwe.

Lokhu kuqinisekiswe ngo-2017 lapho iTelegram ithembisa ukudala isiteshi.

Yocingo service ngempumelelo

Ubuhlobo
Ngenxa yalokhu, amabhizinisi azodinga ukwazi kakhulu ukuthi izilaleli zawo zisebenza nini kakhulu kuTelegram, ukuze zikwenze okuthunyelwe kwazo kuvele ngaleso sikhathi.

Wazi kanjani ama-akhawunti avela kokuphakelayo kwakho? Uma uvame ukuphawula ezithombeni zomunye umuntu noma umakwa ezithombeni nabo, lokhu kukhombisa iTelegram ukuthi iwela ekhonweni lakho "lokudala isiteshi seTelegram". Njengomphumela, cishe uzobona okuqukethwe okuningi abakuthumelayo (futhi okuphambene nalokho!).

Lezi yizindaba ezinhle kakhulu kumabhizinisi ngoba ibanikeza indlela yokuhlala bephezulu kwengqondo. Vele ucele amalungu akho ukuthi abelane ngokuthunyelwe kwakho futhi uqiniseke ukuthi ukwandisa okuthunyelwe kwakho kweTelegram ukuze uthole amalungu amasha ngangokunokwenzeka.

Insizakalo yokukhangisa yocingo

Enye insizakalo yeTelegram "I-Advertisemnet" ethonya i-algorithm yeTelegram:
Ukhangisa kangaki kuTelegram? Uma usebenzisa njalo, okuphakelayo kwakho kuzobukeka "kukulandelana kwezikhathi" ngoba iTelegram izama "ukukubonisa okuthunyelwe okuhle kakhulu selokhu wavakasha okokugcina."

Uma ubheka uhlelo lweTelegram kaninginingi, khona-ke okuphakelayo kwakho kuzohlungwa kakhulu kulokho iTelegram ecabanga ukuthi uzoyithanda, esikhundleni sokulandelana kwezikhathi.

Bangaki abantu abajoyina isiteshi sakho? Uma amalungu amaningi ejoyina isiteshi sakho seTelegram, khona-ke iTelegram inezinketho eziningi ongakhetha kuzo, ngakho-ke mhlawumbe ngeke ukubone konke okuthunyelwe okuvela kuyo yonke i-akhawunti.

Thenga amalungu eTelegram

Uma uthenga amalungu e-Telegram esiteshini sakho, uzobona imiphumela eminingi esiteshini sakho seTelegram, khona-ke iTelegram izobonisa ngaphezulu isiteshi sakho ku-algorithm yokusesha.

Uma uchitha isabelomali esincane kuTelegram usuku ngalunye, uzobe usuthole okuvelele ku-algorithm.

Izibuyekezo zesevisi yocingo

Le yindlela Isevisi yeTelegram esebenza ngayo ku-2020 Izinto Okufanele Uzazi Ngesevisi yeTelegram
Konke Odinga Ukukwazi Ngesevisi Entsha Yocingo.

ukukhomba imigomo nezinhloso zakho
Manje njengoba sesimboze ukuthi insiza yeTelegram isebenza kanjani, ake sikhulume ngokuthi singazibekela kanjani izinhloso nezinhloso zokumaketha zeTelegram.

Vele, isinyathelo sokuqala sokukhomba izinhloso nezinhloso zakho kuTelegram ukuqonda kahle ukuthi "impumelelo" isho ukuthini kuwe.

I-Telegraph Marketing Goals Isibonelo ngamaSokisi ajabule
Ngabe usebenzisa iTelegram ukwakha ukuqwashisa ngomkhiqizo futhi ufinyelele kumakhasimende akho amahle kakhulu? Ukukhombisa imikhiqizo nezinsizakalo zakho? Ukukhulisa umphakathi othembekile? Ukwandisa ukwethembeka komkhiqizo?

Ngabe uzosebenzisa iTelegram njengethuluzi lenkonzo yamakhasimende? Ngabe uzoncika kuyo ukuze ufundise amalungu wesiteshi sakho seTelegram ngebhizinisi lakho noma imboni?

Kunamathuba amaningi uma kuziwa ekusebenziseni iTelegram ukuhlangabezana nezinhloso zakho zebhizinisi nokuthi ulisebenzisa kanjani ekugcineni kukuwe. Mane ukhumbule ukuthi izinhloso ozibekayo zizothonya kakhulu amamethrikhi owasebenzisayo ukulandelela impumelelo yakho kuTelegram.

Uma usebenzisa iTelegram ukwakha isiteshi esikhulu, kungenzeka ukuthi ugxile kumamethrikhi wokuzibandakanya, njengokubukwa kokuthunyelwe, oxhumana nabo nokwabelana.

Uma unenkinga yokunquma ngemigomo ye-akhawunti yakho, kungasiza ukucabanga ngale mibuzo elandelayo:

Kungani usebenzisa iTelegram?
Ingakusiza kanjani iTelegram ekufezeni izinjongo zakho zokumaketha zizonke?
Singakanani isikhathi noma isabelomali ongasinikela kuTelegram?
Ngabe iTelegram ikunikeza kanjani okuhlukile kwamanye amapulatifomu?

Ukuthola Izethameli Zakho Zethelegramu

Lapho usuthole ukuthi kungani usebenzisa iTelegram, udinga ukucabanga ngokuthi uzama ukukhomba bani.

Uma usuvele unomqondo omuhle wokuthi ngubani ikhasimende lakho elihle, isu elihle ukuthatha lelo phrofayili yekhasimende bese ulikhiphela kuTelegram.

Yocingo okubhekiswe ucwaningo

Yiziphi izinhlobo zokuqukethwe abazihlanganyela nazo? Yimaphi ama-hashtag abawasebenzisayo? Yimiphi imiphakathi abayingxenye yayo? Ukuphendula le mibuzo kuyindlela enhle yokuqinisekisa ukuthi ushaya izithameli zakho oqonde kuzo kuTelegram.

Uma usenenkinga, enye inketho ukucwaninga izimbangi zakho. Iya eqenjini lezimbangi zakho bese uqhafaza ku- “Amalungu” abo Uzokwazi ukubona lonke uhlu lwabasebenzisi ababajoyinile. (Qaphela: asincomi ukuthi uvele nje uhambe kulolu hlu bese ulandela ngalinye. Esikhundleni salokho, sebenzisa lolu lwazi ukwakha isu lokudonsa ukunakekelwa kwabo ngokomzimba).

Ungasebenzisa futhi lelisu ukubona ukuthi yimaphi ama-hashtag oncintisana nawo abawasebenzisayo. Ukubukwa kokuthunyelwe kweTelegram kusengenye yezindlela ezinhle kakhulu zokufinyelela izethameli kuTelegram, ikakhulukazi manje njengoba ungajoyina isiteshi seTelegram njengoba ubungathanda abanye abasebenzisi.

AmaHashtag weTelegram

Lapho ucwaninga ama-hashtag afanele, zama ukuhamba njengamakhulu ngangokunokwenzeka. Kunethuba elihle lokuthi uzothola ama-hashtag ama-ultra-niche agcwele umsebenzi ovela kuzethameli zakho ezihlosiwe.

Qalisa Ukuhlolwa Kocingo Lwakho

Unemigomo nezithameli zakho engqondweni, isinyathelo esilandelayo ukubheka ngendlela eyakhayo isiteshi sakho seTelegram ngokwenza iTelegram.

Ngokwenza lokhu, uzobe ubhekisisa konke okwenzile endaweni yesikhulumi kuze kube manje, uyihlaziye, bese unquma ukuthi ngabe isasebenza yini izidingo zebhizinisi lakho.

Into ngayinye yesiteshi sakho seTelegram kufanele izwakale inenhloso, kufaka phakathi isithombe sesiteshi sakho, i-bio, okuphakelayo, amagama-ncazo, ama-hashtag, nokuningi.

Ngisho nama-akhawunti owalandelayo njengamanje aba yingxenye yomkhiqizo wakho kuTelegram. Ingabe uyabakhuthaza? Ingabe ahambelana nebhizinisi lakho? Noma ingabe zihleliwe ngokuphelele futhi zinqanyuliwe?

Khumbula ukugcina izinhloso zakho engqondweni ngenkathi uhlola i-akhawunti yakho ukuqinisekisa ukuthi zonke izinqumo ozenzayo zikusondeza kuzo!

Lapho usuqede isiteshi sakho seTelegram, kufanele ube:

Kuchazwe imigomo nezinhloso zakho zebhizinisi leTelegram
Ukuqonda okucacile kokufakwa uphawu komkhiqizo nezwi lakho
Kuqiniswe ubuhle bokuqukethwe kwakho
Kuhlolwe isu lakho lokuzibandakanya lamanje
Yenza ngcono isu lakho le-hashtag

Ukusetha Isiteshi Sakho Sebhizinisi Locingo

Umbuzo osalokhu uphuma njalo ngezikhathi ezithile: "Ngingashintshela esiteshini sebhizinisi seTelegram."
I-Telegram isanda kunika amabhizinisi izizathu ezimbalwa ezengeziwe zokuguqula isiteshi sebhizinisi, okuyikhono lokwengeza izixhumanisi eziteshini zeTelegram, izinsizakalo zeTelegram, nokushicilela okuzenzakalelayo kuTelegram.

Iqiniso ukuthi namuhla, njengebhizinisi kuTelegram enezinjongo ezicacile zokumaketha, izinzuzo eziza ngokushintshela esiteshini sebhizinisi azinakuphikwa.