Think Telegram channel is just for news? Think again.
Telegram channels are the first most-visited media on the Telegram, with more than 400 million active users. Mastering it is a must for any Telegram marketer.
But how do you make the most of this fast-growing Telegram channel? While advertising offers lots of paid ways to promote your Telegram channel, it isn’t the only option.
Here are some of our favorite tricks for optimizing your Telegram channel content. Each of these tips is simple, effective and safe.
Tactics that work
It turns out, people don’t just look for news on Telegram channel; they use Telegram search too. “Telegram” was the fifth most popular search term in 2019. Google now prioritizes Telegram channels with other content for many searches.
There’s no set rule for which keywords will help your Telegram channel rank well. But a bit of reverse-engineering can go a long way.
Here’s how to find a Telegram-friendly keyword for any Telegram channel:
Scan the Telegram Search Engine Results for each keyword. Are the top-ranking results channels or groups?
Choose your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble getting post results.
Choose a keyword that prioritizes your post and suits your content.
For example, Forex Tutorial” turns up far more channel post results than “Forex Tips”.
Keep it short and sweet.
The most popular Telegram channels tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
Include your keyword(s) in the first half of the title to avoid losing valuable information. Most Telegram channels focus on the beginning of the sentence and skip the rest.
Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but can damage your Telegram channel’s reputation in the long term.
Still can’t come up with a title? Telegram’s channel feature is a great way to do business online. Start by searching for a particular theme or topic, and see what title Telegram suggests.
Telegram channel option is for all kind of business, but they can be blurry or out of focus. To boost post views, create an eye-catching custom title for every thisng you post.
We recommend these simple “Rules of Telegram” for best results:
Use high useful and valuable content
Add photo and video to encourage members
Choose a close-up image, if you can
Use a stock photo when in doubt
Be consistent with other branding
Dont publish many post
Daily 1-3 post is reasonable
Many Telegram channels admins skip the Telegram channel’s info section and get straight to content creation. But a compelling Telegram channel’s info is one of the easiest ways to promote your Telegram channel and boost your brand.
Be consistent. Use a similar logo, writing style, and layout as you do on your website and other social channels.
Optimize your Telegram channel description. This is a great place to add keywords. Including a couple of keywords can go a long way.
When and how often will you post new content? Let members know your schedule, then make sure you stick to it.
You never know who might want to reach you. Make it easy for them and you could land some great partnerships.
Optimize your channel descriptions
We have a complete guide to writing effective Telegram descriptions, which has tips for both group descriptions and channels.
Front-load your keywords in the description and title
Stick to the characters limit.
Create a “Content-based Telegram channel” to help viewers find what they’re looking for.
Add links to relevant text (more on this later)
Include a few relevant hashtags. Be sure to join Telegram’s hashtagging rules before you post.
You can also mention keywords in the post itself. But just like with text, people lose attention quickly. Use a couple of keywords during a brief intro for best results.
Don’t forget about metadata
Telegram’s emphasize two things when it comes to using keywords:
Choose quality over quantity.
These rules also apply to features like tags and field of business. Only include tags in the “End of the text” not the channel description. Add one or two keywords to help Telegram understand who to recommend your post to.
This may seem obvious, but it’s still worth saying.
Great content is the best way to keep channel members engaged and the most effective way to rank well in search. That’s because Telegram’s ranking system prioritizes the members experience.
Before you publish any post on your Telegram channel, ask yourself:
What problem does this post solve?
Is it entertaining?
Will it improve my subscribers lives in any way?
Our “How to increase Telegram members” article is one of our most popular to date. By breaking things down step-by-step, we helped members master a new tool. Provide real value, and you’ll be rewarded with new members engagement.
Poor post views can undermine even the best content. So make sure your content looks professional before you post it. Use a quality photo, do double check before publising, and learn some basic editing skills.
Of course, not everyone is a natural channel admin. Brush up on these best practices for Telegram if you’re a little rusty.
Real engagement doesn’t end at content creation. The most successful Telegram admins constantly monitor and interact with their members.
Respond to members’ complains, even the negative ones. Post response content. Use analytics to identify your top members and give them some extra information.
Your channel members and your channel subscriber will thank you for it.
Try a Q&A
Audience Q&As are one of the most effective ways to build community. Ask your subscribers to send you questions. Then create a proper post and forward them.
By showing your embers that they matter, you’ll boost watch time, post view counts, and engagement. Plus, Q&As can be lifesavers when you’re out of fresh content ideas.
A 1-year-old Telegram channel did a Q&A to celebrate hitting 10,000 subscribers. It gets things started with a cute single post.
Contests are another great way to get your audience involved. With a single post, you can collect members, encourage them to share it, and gain more subscribers.
We have a whole article about making the Telegram contests. But some quick takeaways include:
Start with a clear goal in mind
Respect Telegram’s contest rules and restrictions
Choose a prize your members will actually enjoy
Maximize your reach with other social channels
The Telegram contest is a great activity to get more channel members.
Telegram is all about sharing your business and may take income within it.
Subscribe to channels that target a similar audience as you. Visit, read, and share their content. Mention them in your own channel.
Not only will this give you a better sense of what your competition is up to, it can also help you reach new members.
Work like a brands
Brand partnerships are another way to broaden your reach. They can also help you come up with new content when you’re stuck for ideas.
But there’s one golden rule to any successful partnership: Be authentic.
Identify brands that reflect your personality and your audience’s needs. Does it make sense to partner with them? Will it provide value to your channel members?
If not, keep looking. Inauthentic content can do more damage than good.
Telegram is cracking down hard on inappropriate content due to a rising number of underage users.
Don’t post anything you wouldn’t want your little brother to see. Otherwise, your channel will get banned and removed from Telegram’s recommendation feature. If you’re ever unsure, double-check your content first.
Infographic showing adult content as the #1 type of content getting banned.
Create a series content
Consistency pays off. Post content on a regular schedule to keep members coming back to your channel again and again.
Choose a catchy, keyword-friendly name for your content for best results. Create a custom logo to give the each post in the series a similar look and feel.
On your channel, group existing post together under a common theme. This keeps members on your channel and not your competitor’s.
Collect posts from other relevant channels or partners. This signals to your members that you’re “in the know” and encourages them to share your content.