Since its launch in 2013, Telegram has taken the world by storm.
You may have also noticed the increase in brands who’ve developed a presence on the platform. But is Telegram worth their time, and should your business also be on the Telegram? The answer is yes, and here’s why:
Telegram sees over 400 million active monthly users and 500 million daily Telegram messages.
20% of adults online use Telegram, including 10% of adults in the U.S..
However, 90% of the app’s user base is outside the U.S.
There are 25 million business channels on Telegram.
80% of Telegram users joined at least one channel, and 72% of users say they’ve purchased a service they’ve see on the Telegram.
It’s clear that Telegram isn’t just for personal use anymore — whether for you are a businessman or not. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Telegram users aren’t just active — they’re engaged. More than half of the Telegram’s active users visit a channel daily, and 35% say they check it multiple times a day.
Telegram can also help you grow your brand awareness and introduce new products. 70% of Telegram users have spent time searching for a brand on the Telegram.
Telegram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Even with all these Telegram statistics, you may still be unsure of how to get started. We know the Telegram can be a little intimidating at first, and that’s why we’ve created this guide.
Telegram marketing refers to creating—and actively using—a Telegram channel as a communications channel to maintain contact with and attract customers.
Telegram actively provides for this, allowing users to create individual channel or business channel for companies, organizations, or any group attempting to develop a membership base for a product, service, or brand.
Featuring nearly 400 million potential customers, every business should be using Telegram. It is at least as essential as having a business channel—and actually much easier to create.
Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Telegram.
Brands. Food, electronics, home goods, restaurants—nearly any kind of brand can be promoted through Telegram, turning passive customers into active members who follow news of promotions and developments, and who share with their own friends.
Whether a business is family-owned, or a franchise of a larger company, a Telegram channel can be used to turn a local customer base into a membership base that more commonly visits your channel.
Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Telegram.
Non-profit organizations, charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Telegram.
While originally marketed to college students, Telegram has expanded well beyond that demographic.
More than half of all users are in the 18-34 age range, and slightly more than half of United States users are women. In the United States, about half of all Telegram users profiles are accessed through mobile devices as well as through computers.
Due to its considerable amount of users, there is a wide variety of market segments that can be reached on Telegram, and an active membership base for nearly any niche.
For brand and company channels, posts made in the morning attract more comments than posts made in the afternoon.
Consumers at home may check Telegram at any time during the day (the peak traffic period is around 3:00 in the afternoon).
However, working or school-going consumers commonly check Telegram before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.
Telegram channels are often linked to company web pages elsewhere on the Internet; therefore, it’s often a good idea to use some of the same information in both places, in order to maintain a familiarity.
A business Telegram channel can be searched for as soon as it is up, but unlike a private channel, you cannot invite friends through it. Business channels can get “members”.
To create an channel for the member base, each member of the Telegram marketing team should begin by join the business channel on their own Telegram account; all employees, in fact, should be encouraged to join in.
When an individual join a channel, Telegram immediately posts (read: advertises) this event to them and this activity can be seen by every one of members.
A variety of different applications can be linked to a Telegram channel.
connect your YouTube channel to your Telegram channel.
coordinate your Telegram channel with your company blog, or with your Twitter account
add a sweepstakes to your Telegram channel. provide visitors a means of signing up for your newsletter through your Telegram channel.
Every Telegram user who joins to a channel will get to see any content a business posts, and be notified of posts through their news feed.
If they are engaged by that content, they may contact you on Telegram, or visit that post.
Additionally, they may share this content, which will post (again, read: advertise) the entire content to their own group, and notify their friends to come look. The company’s task, then, is to encourage this process as much as possible.
Telegram is consistency for communication. Creating a Telegram channel and then leaving it alone will net a business nothing.
To attract members, a business should regularly post new content in a variety of different formats, so that more people will see and share the channel.
Content can announce upcoming promotions, spot-light specific products or people, share fun facts, provide incentive codes for discounts on products and services, and anything else that will catch the interest of your Telegram channel members.