Target Telegram Audience29/05/2020
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How to write good Telegram captions to engage your audience on Telegram?
Telegram is all about business, right? Well, not exactly.
Telegram is all about business
Now, when you catch the audience’s attention by having a polished channel bio and make them want to stay for a while by having a consistent theme and grid, there is also a chance to start building relations and engagement.
In this article, you will learn:
how important words are on Telegram;
how to write good Telegram captions;
how to engage people with your channel;
how to increase your audience and build brand awareness, thanks to a good caption;
how to find posts with specific keywords.
The other side of any Telegram channel is the most important thing. There are great tools out there that will help you create great traffic for your Telegram channel.
Maintain Telegram channel members
But it’s one thing to maintain members because of great content, and quite a different thing to build an engaged community on your Telegram business channel. This Telegram channel helps you build brand awareness, promote your brand and products, reach a new audience, find organic brand advocates, and of course, it will help you sell more.
This means that a number of your members should be active on your channel, not only visiting your posts, but also by contacting you and engaging in discussion. If the engagement rate falls between 3% and 6%, we can say it’s good. If more, that’s great, but if less, you need to adjust your Telegram strategy.
Telegram Caption is not a place for writing long stories. You have 300 characters available, but keep it brief. Unless your Telegram channel is about sharing specific knowledge, you should let the post speak for itself. The caption should provide context for the your business, inspire your members, and show brand personality.
Keep the style of the caption consistent with your brand style and character, but adjust the communication to Telegram platform. Here, a very important thing is getting know your audience. Telegram is a business place, a place for an informal and relaxed style of communication. Your audience here doesn’t expect formal messaging as they do on other social media channels or your professional blog.
Write a nice, direct caption and don’t hesitate to make use of your sense of humor. And, of course, don’t forget about proper grammar and spelling.
Use emojis on Channel posts
As I said, Telegram is a place for business communication. Using emojis is a great way to show your current mood, brand personality, and add a blast to your captions. This is also a good way to point out the most important part of your caption by using arrows, fire, or a megaphone icon. Or whatever you want. Have fun using emojis, but remember to not overuse them.
Telegram algorithm is one of the most important things you need to keep in mind while managing your Telegram business channel. It is no secret that the algorithm can enhance profiles with high engagement.
The content you post can encourage people to stay on your channel and visit other posts, but the caption is what you can use to encourage people to visit the post, engage in discussion, and even more.
A good caption can do a lot! The first thing you can do is inspire people to join you by a post. A great idea is to ask a question, ask for advice, or encourage people to share an experience with you.
In Telegram channel, members will read only the first few words of your caption. A good idea is to start with a question or call to action. It will catch your audience’s eye and make them want to read the whole explanation. Make the first part of your caption super engaging!
Using call to action on Telegram
A good caption is a caption with a clear call to action. You can ask people to click on a link in your bio (remember? it’s the only clickable link on your channel). And using a browser link that is easy-to-remember and easy-to-type into the internet isn’t a bad idea, like one from your website.
The next thing you can do, is asking your audience to answer a question, as I mentioned before, but also ask them to add someone in the channel. This will bring new people to your channel. Before you do this, think about the words you need to use to be sure that the people who come would be interested in your offer, and stay on your Telegram channel longer than just for a contest.
Another thing, of course, is a call to action for sales. You can dare people to test your product and share their experience in a Telegram group. Or buy a limited series of products, etc.
By using actionable, and not passive words, you can encourage people to react and engage. This is a great step to gain favor with the Telegram algorithm, and the first step to building a real community around your channel.
Arrange a contest on your Telegram channel
Telegram terms allow contests to be organized on the platform. What’s even better, as an organizer, you’re allowed to ask people to share posts or Stories on your channel, and also tag their friends in post. This definitely helps you increase brand awareness.
Place “giveaway,” “contest,” or “challenge” in the first words of the caption.
Feature your Telegram the audience.
The last, but not the least, thing which can help boost engagement (with Telegram algorithm too!) is user-generated content. While you grow your audience and inspire them to spread the word about your brand and products, you can start to share content from your fans on your Telegram channel. This will encourage people to post more branded content – everyone wants to feel appreciated by the brand they like.
Always ask the author for approval to repost content! Telegram doesn’t have a native sharing option. You need to use an external application or save the post again. Doing this without agreement is copyright infringement, which you would like to avoid, with all its legal consequences. Also, tag the author in the photo you post and in the caption. Sharing your engagement with your customers is always a good idea!
Here is a short list of things you should focus on and use while preparing your Telegram Telegram caption:
Write brief post captions
Check your grammar and spelling;
be informal and funny, showing brand personality;
use emojis, but not too much;
start your caption with a CTA;
encourage people to engage;
organize contests and challenges;
feature user-generated content.
An Telegram post caption is all about words (and emojis). Part of it is also about links, which can either help your profile or bring about a shadow-ban for your Telegram channel. In one of the next articles for the Telegram, you will learn how to use search terms on Telegram to increase your reach and gain a new audience, and also find out why your search terms may not be working on Telegram.